Senior Associate Brand Manager

Accountabilities 

• Employee duties are not limited only to the below-mentioned Accountabilities; he/she may perform other duties as assigned. 

Market Research and Analysis: Collecting and analyzing relevant market data to form the business and marketing strategy. 

• Develops and tests simple hypotheses for market research studies. 

• Performs advanced qualitative and quantitative data analysis. 

• Translates and reports on market research findings. 

Brand Equity Management: Establishing and maintaining the equity of a brand. 

• Uses market data to identify the target segments to pursue. 

• Uses market analyses to identify the desired position of the brand. 

• Assists in the development of value propositions. 

• Quantifies brand equity based on information gathered through market research. 

• Monitors brand awareness/performance to identify possible changes in brand strategy. 

Brand Communication Planning: Effectively developing marketing messages to target audience. 

• Able to write communication briefs serving business objective and addressing consumer understanding. 

• Able to write a media brief and select appropriate touch points for a campaign. 

Product Development: Using market information to guide the design and development of products and promotions. 

• Participates to validate current product & promotions and identify new product/Promotions ideas. 

• Provides input to product development team on product specifications such as design, color and packaging consistent with market demands. 

• Reports consumer feedback to the product development team. 

• Interacts with different consumers to ensure product alignment with market needs. 

Strategic Planning: Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them. 

• Assists in the development of the marketing strategy. 

• Uses results from market research and analysis to inform the development of the marketing strategy. 

• Identifies the need for additional information to support marketing strategy development. 

Trade fundamental Management: Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility and featuring). 

• Monitor and link trade fundamentals to business performance and support channel leaders to achieve brand/channel objective. 

• Able to identify opportunities through data and market visits and work with sales team to address. 

• Understand key business drivers across different trade channels. 

Financial Management: Managing the pricing, revenue and profitability of a brand/category. 

• Recommends pricing moves based on pricing strategy. 

• Continuously monitors pricing position vs. strategy. 

• Manages a full budgeting cycle from planning to budget closure. 

Business performance Management: Measuring and controlling the performance of the brand. 

• Collect data to measures the performance of the business and output of marketing activities 

Issues summaries of findings identifying opportunities in business performance.