Senior Associate Brand Manager

Date: Jul 13, 2024

Location: Jeddah, Western, SA, SAU

Company: Basamh Group

 

Accountabilities 

 

  • Employee duties are not limited only to the below-mentioned Accountabilities; he/she may perform other duties as assigned. 

 

Market Research and Analysis: Collecting and analyzing relevant market data to form the business and marketing strategy. 

  • Develops and tests simple hypotheses for market research studies. 

  • Performs advanced qualitative and quantitative data analysis. 

  • Translates and reports on market research findings. 

 

Brand Equity Management: Establishing and maintaining the equity of a brand. 

  • Uses market data to identify the target segments to pursue. 

  • Uses market analyses to identify the desired position of the brand. 

  • Assists in the development of value propositions. 

  • Quantifies brand equity based on information gathered through market research. 

  • Monitors brand awareness/performance to identify possible changes in brand strategy. 

 

Brand Communication Planning: Effectively developing marketing messages to target audience. 

  • Able to write communication briefs serving business objective and addressing consumer understanding. 

  • Able to write a media brief and select appropriate touch points for a campaign. 

 

Product Development: Using market information to guide the design and development of products and promotions. 

  • Participates to validate current product & promotions and identify new product/Promotions ideas. 

  • Provides input to product development team on product specifications such as design, color and packaging consistent with market demands. 

  • Reports consumer feedback to the product development team. 

  • Interacts with different consumers to ensure product alignment with market needs. 

 

Strategic Planning: Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them. 

  • Assists in the development of the marketing strategy. 

  • Uses results from market research and analysis to inform the development of the marketing strategy. 

  • Identifies the need for additional information to support marketing strategy development. 

 

 

 

 

 

 

Trade fundamental Management: Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility and featuring). 

  • Monitor and link trade fundamentals to business performance and support channel leaders to achieve brand/channel objective. 

  • Able to identify opportunities through data and market visits and work with sales team to address. 

  • Understand key business drivers across different trade channels. 

 

Financial Management: Managing the pricing, revenue and profitability of a brand/category. 

  • Recommends pricing moves based on pricing strategy. 

  • Continuously monitors pricing position vs. strategy. 

  • Manages a full budgeting cycle from planning to budget closure. 

 

Business performance Management: Measuring and controlling the performance of the brand. 

  • Collect data to measures the performance of the business and output of marketing activities 

Issues summaries of findings identifying opportunities in business performance.