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Market Research and Analysis:
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Interprets information, identifying trends or patterns across widely varied but not obviously related types of information.
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Interprets key findings from analyses to make recommendations, plan next steps and support business requirements.
Brand Equity Management:
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Leverages brand equity to create/maintain competitive advantage.
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Develops and applies value propositions as a strategy to achieve desired market position.
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Identifies strategies to exploit growth opportunities for the brand.
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Monitors brand performance indicators and adapts strategies as required.
Brand Communication Planning:
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Develops and executes effective marketing communication plans aligned with the marketing communication strategy.
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Recommends ways to apply communications principles practices and tools to colleagues and staff.
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Liaises with external agencies and other service providers for the development of communication materials (e.g. printers, creative agencies, media agencies, etc.).
Product Development:
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Analyzes data to make product development recommendations.
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Executes and manages the development of a product launch.
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Leads cross-functional sessions to validate current product and identify new product ideas.
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Designs and manages product launch plans.
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Identifies roadblocks to technical conceptual development and makes recommendations to overcome them.
Strategic Planning:
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Applies marketing strategy and recommends alternative courses of action.
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Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation and control.
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Provides justification for changes to the marketing strategy based on aggregated internal/external data.
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Facilitates collaboration across functions for specific marketing initiatives.
Trade fundamental Management:
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Develop business strategies and plans that enables brand to improve business performance based on trade fundamental enhancement. Work with sales team to deliver the plans set.
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Create tailored plans based on channel dynamics.
Financial Management:
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Manages brand P&L and able to recommend actions to improve or fix profitability (pricing, cost of goods etc.).
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Able to set pricing strategy for a portfolio of products.
Business performance Management:
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Analyzes multiple data points and interprets data to make effective business recommendations to address gaps or capitalize on opportunities.
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Uses appropriate financial tools to evaluate impact of initiatives e.g. budgets, ROI, profit-loss, brand value, etc.
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