Senior Brand Manager

Date: Jul 13, 2024

Location: Jeddah, Western, SA, SAU

Company: Basamh Group

 

Accountabilities 

 

  • Employee duties are not limited only to the below-mentioned Accountabilities; he/she may perform other duties as assigned. 

 

Market Research and Analysis:  

  • Interprets information, identifying trends or patterns across widely varied but not obviously related types of information. 

  • Interprets key findings from analyses to make recommendations, plan next steps and support business requirements. 

 

Brand Equity Management:  

  • Leverages brand equity to create/maintain competitive advantage. 

  • Develops and applies value propositions as a strategy to achieve desired market position. 

  • Identifies strategies to exploit growth opportunities for the brand. 

  • Monitors brand performance indicators and adapts strategies as required. 

 

Brand Communication Planning:  

  • Develops and executes effective marketing communication plans aligned with the marketing communication strategy. 

  • Recommends ways to apply communications principles practices and tools to colleagues and staff. 

  • Liaises with external agencies and other service providers for the development of communication materials (e.g. printers, creative agencies, media agencies, etc.). 

 

Product Development:  

  • Analyzes data to make product development recommendations. 

  • Executes and manages the development of a product launch. 

  • Leads cross-functional sessions to validate current product and identify new product ideas. 

  • Designs and manages product launch plans. 

  • Identifies roadblocks to technical conceptual development and makes recommendations to overcome them. 

 

Strategic Planning:  

  • Applies marketing strategy and recommends alternative courses of action. 

  • Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation and control. 

  • Provides justification for changes to the marketing strategy based on aggregated internal/external data. 

  • Facilitates collaboration across functions for specific marketing initiatives. 

 

 

 

 

Trade fundamental Management:  

  • Develop business strategies and plans that enables brand to improve business performance based on trade fundamental enhancement. Work with sales team to deliver the plans set. 

  • Create tailored plans based on channel dynamics. 

 

Financial Management:  

  • Manages brand P&L and able to recommend actions to improve or fix profitability (pricing, cost of goods etc.). 

  • Able to set pricing strategy for a portfolio of products. 

 

Business performance Management:  

  • Analyzes multiple data points and interprets data to make effective business recommendations to address gaps or capitalize on opportunities. 

  • Uses appropriate financial tools to evaluate impact of initiatives e.g. budgets, ROI, profit-loss, brand value, etc.